Northeastern
University
Design services to promote 9 new graduate certificate programs in Brazil, Vietnam, and India.
Industry
Education
audience
International Students
Services
Interactive, Print, & Digital Design
Digital Marketing Campaign
The D’Amore-McKim School of Business is a top ranked business school in Boston, Massachusetts. Our team at Intead was tasked with developing marketing campaigns to promote the new programs in Brazil, Vietnam, and India
I worked as the primary designer for all 3 campaigns. This included designing HTML5 and static Google Display ads, Facebook ads, infosheets, landing page mockups, and email nurturing content.
HTML5 Google Display Ads
Google Display Ad Designs
The campaign required 100+ Google Display ads in different sizes and formats. I collaborated with copywriters to create a template and system that reduced the overall length of time to produce the ads.
static Google Display Ads
International Info Sheets
For each new program, we crafted info sheets that introduced the certificates in a way that would appeal to our target audience. We needed to establish a consistent layout that worked within the University’s strict brand guidelines. Each sheet was then translated and designed in Portuguese and Vietnamese for those markets.
Facebook Ads
We shared content for Facebook ads in pre-designed mockups for client approval. I worked with copywriters to lay out the content and imagery after selecting photos that would resonate with our target audiences.
Email Marketing Materials
Once leads were collected through the campaign, they received nurturing email workflows, which included a series of downloadable PDFs. These materials were designed to encourage prospective students to apply and enroll. I was responsible for putting together layouts for each of the downloads with a consistent look and feel.
