Boyce Thompson Arboretum
A re-envisioned and modernized website design for Boyce Thompson Arboretum.
Industry
Education, Conservation
audience
Adults, Families with young children
Services
Web Design
Link
Project Brief
Boyce Thompson Arboretum was in need of a website redesign. One of their priorities with the new site was to appeal to a larger audience, specifically young adults and families.
To achieve this, my strategy was to create a more visually engaging website. I felt the design needed to feature more photography, a bolder use of color, and establish a more interactive and user friendly design.
To achieve this, my strategy was to create a more visually engaging website. I felt the design needed to feature more photography, a bolder use of color, and establish a more interactive and user friendly design.
Style Tiles
In order to determine a design direction, I created 3 different style tiles that allowed the client to envision different aesthetics for the new website. Each tile featured a different color palette, typography, and creative design elements including photo treatments or button styles.
Homepage Design
For the homepage design, I built an interactive prototype using Adobe XD. The prototype was presented to the client and later used to guide the full site’s design and inform developers through the build process.
Scroll through the prototype below to explore its interactive elements.
Scroll through the prototype below to explore its interactive elements.
Adobe XD Interactive Prototype
Interior Pages
With the homepage design finalized, the next phase included the design of the website’s interior pages. Boyce Thompson Arboretum required creative solutions to display a large amount of information throughout the site.
