BFL Construction
Website redesign for an expanding construction company.
Industry
Construction, Development
audience
Business Owners
Services
Web Design
Link
Project Brief
After being purchased by an international construction firm in 2018, BFL Construction was in need of an updated design for their website.
Style Tiles
In order to determine a design direction, I created 3 different style tiles that allowed the client to envision different aesthetics for the new website. Each tile featured a different color palette, typography, and creative design elements including photo treatments or button styles.
Homepage Design
The homepage uses a lighter overall aesthetic, reserving the more saturated colors from the palette for buttons and headlines.
The Adobe XD prototype featured interactive elements such as a dynamic navbar and project hovers. Animated features were included in the prototype for developers to reference while building the custom website in WordPress.
Scroll through the prototype below and explore its interactive elements.
Adobe XD Interactive Prototype
Full Site Design
The site design used a flexible 12-column grid in order to consistently arrange content and the new larger photos.
