Intead

Expansion of brand identity, website design, and additional internal marketing materials for International Education Advantage / Intead.

Industry

Marketing, Education

audience

B2B, Higher Ed Institutions

Services

Brand Identity, Web, & Digital Design

Website Redesign

Intead was in need of a website redesign. Their previous site was dated, difficult to navigate, and a pain to update internally. I worked together with a copywriter and freelance developer to create Intead’s new website. We developed a series of templated designs that modernized the brand’s online presence.

Design Process

Early in the design process I created simple wireframes for our new website structure. Shown below are low-fidelity mockups & wireframes. When putting together the designs, I needed to keep our new HubSpot CMS framework in mind, as well as the responsive behavior of the site. The mockups were used as a guide for the web developer when building the new Intead website.

Homepage Design

Scroll to preview the full page design.

Recruiting Intelligence Blog

While at Intead, I was responsible for designing imagery for the weekly Recruiting Intelligence blog. In order to improve the workflow and visual consistency, I established design guidelines by using a flexible grid, consistent typography, and flat style illustration.

Newsletter Design

Recruitment at a Glance was created as a solution to promote Intead’s many higher ed materials and happenings. I was asked to create a newsletter template design that could be easily incorporated into our content management system. I needed to also consider breaking up the template into specific sections for upcoming events, research reports and quick data insights.

Intead & Vericant Whitepaper Design

Intead regularly partnered with educational organizations to parse their data into clear, informative research reports. Working together with Vericant, Intead put together a report for U.S. admissions professionals on the factors swaying academic decision-making.

While working on the layout and design of the new research report, I collaborated with our senior designer to establish a new template for any future Intead research reports. In addition to the report, I also created a promotional video for the upcoming eBook.